For more than a decade, I’ve developed identities, campaigns, and experiential design for global names such as Live Nation, Virgin, Selfridges, Soho House, Rosewood, Auberge Resorts, and IHG Hotels & Resorts, helping define some of today’s most coveted hospitality, cultural, and lifestyle brands.

Within hospitality, I’m currently a Creative Director at Proper, shaping its growing portfolio of destinations and ventures through its distinctive vision of uncommon luxury. Previously, I’ve led brand identity and art direction for highly anticipated hotel, resort, and restaurant openings with Sydell Group, SingleThread, Kimpton, Hilton’s Curio Collection, and Marriott’s The Luxury Collection, Autograph Hotels, and Tribute Portfolio. Highlights include launching The Ned, Regent Santa Monica Beach, Kona Village, Wildflower Farms, and Clase Azul México’s new Experiences.

My career has taken me from communications in the contemporary art world—representing cultural icons such as Barbara Kruger and Cindy Sherman, alongside international art fairs like Art Basel Hong Kong—to award-winning agencies and in-house creative teams, developing packaging and environmental design for premium consumer brands across Diageo and L’Oréal’s Luxe Division. In editorial, I’ve consulted for Assouline and led creative for independent print publications worldwide. This breadth of experience has honed my interdisciplinary approach to concept development, creative direction, and production. I’ve also gained cross-industry expertise spanning fine art, events and entertainment, travel, real estate, food and beverage, beauty, and wellness.

A storyteller at heart, with a keen sense for both nuanced luxury and playful intrigue, I bring a strategic, culturally attuned lens to my work—building immersive brand worlds that are enduring and full of character.

Interested in working together?
Tell me about your project.