With over a decade spent crafting identities, campaigns, and experiential design for the likes of Live Nation, Soho House, Rosewood, Virgin, Selfridges, Auberge Resorts, and IHG (Regent, Six Senses, and Kimpton), I’ve had the honour of joining the creative forces behind some of today’s most coveted hospitality, cultural and lifestyle brands.

My career has taken me from comms in the contemporary art world—representing luminaires such as Barbara Kruger and Cindy Sherman, and international art fairs like Art Basel Hong Kong—to award-winning agencies and in-house creative teams, developing packaging and environmental designs for CPG brands by Diageo, Unilever and L’Oréal’s Luxe Division. Venturing into the editorial realm, I’ve consulted for Assouline and overseen the launch of a number of print publications—and for hospitality portfolios such as SingleThread, Sydell Group, Hilton’s Curio and NoMad Collection, and Marriott’s Autograph, Sheraton, and The Luxury Collection, I’ve created brand identities and led art direction for highly anticipated hotel, resort and restaurant launches around the world.

This breadth of experience has helped me hone a multidimensional approach to creative concepting, direction, and production spanning an array of disciplines, whilst amassing cross-industry expertise within hospitality, entertainment & events, real estate, food & beverage, fashion, homeware, and beauty & wellness.

A storyteller at heart, with a keen sense for both nuanced luxury and playful intrigue, I bring a strategic, culturally attuned lens to my work—building timeless, immersive brand worlds that are distinctive, relevant, and emotionally resonant.

Ready to bring your brand to life?
Tell me about your vision, or start with a hello.