I’m a multidisciplinary creative, making and reshaping aspirational brand worlds. Originally from London, now based in NYC.

(Background)

With over a decade spent crafting identities, campaigns, and experiential design for the likes of Live Nation, Soho House, Rosewood, Virgin, Selfridges, Auberge Resorts, and IHG (Regent, Six Senses, and Kimpton), I’ve had the honour of joining the creative forces behind some of today’s most coveted hospitality, cultural and lifestyle brands.

My career has taken me from comms in the contemporary art world—representing luminaires such as Barbara Kruger and Cindy Sherman, and international art fairs like Art Basel Hong Kong—to award-winning agencies and in-house creative teams, developing packaging and environmental designs for CPG brands by Diageo, Unilever and L’Oréal’s Luxe Division. Venturing into the editorial realm, I’ve consulted for Assouline and overseen the launch of a number of print publications—and for hospitality portfolios such as Hilton’s Curio and NoMad Collection, and Marriott’s Autograph, Sheraton, and The Luxury Collection, I’ve created identities for various hotel, resort and restaurant brands.

This breadth of experience has helped me hone a multidimensional approach to creative concepting, direction, and production spanning an array of disciplines, whilst amassing cross-industry expertise within hospitality, entertainment, real estate, food & beverage, fashion, homeware, and beauty & wellness.

A storyteller at heart, with a keen sense for both nuanced luxury and playful intrigue, I bring a strategic, culturally attuned lens to my work—building timeless, immersive brand worlds that are distinctive, relevant, and emotionally resonant.

Ready to bring your brand to life?
Tell me about your vision, or start with a hello.

(Experience)

DESIGN DIRECTOR | ALLIS STUDIO, NYC
SR. DESIGNER → ASSOC. DESIGN DIRECTOR | REVOLVER, NYC
MW → SR. DESIGNER | SOHO HOUSE, LONDON + NYC
JNR. → MW DESIGNER | R DESIGN, LONDON
DESIGN PLCMNT. | PEARLFISHER, LONDON
CREATIVE ASST. | L’ORÉAL LUXE DIVISION, LONDON
JNR. → ACCOUNT EXEC. | SUTTON, LONDON

  • Brand Charettes
    Campaign Concepting
    Nomenclature
    Brand Language
    Experiential
    Content Strategy
    Brand Playbooks

  • Visual Identity
    Stationery + Collateral
    Packaging
    Editorial + Publishing
    Environmental + Wayfinding
    Digital
    Motion

  • Photography
    Cinematography
    Illustration
    Animation
    3D + Visualisation

  • Print Collateral
    Brand Touchpoints
    Packaging + Prototyping
    Books + Brochures
    Bespoke Gifting + Retail Items
    Environmental

(Capabilities)

(Clients + Collaborators)

(Recognition)

(Leadership)

“Ali leads with a thoughtful balance of optimism, patience, and clarity—creating an environment where people feel both supported and inspired to grow. Her warm, approachable demeanor encourages open collaboration, and those who work closely with her consistently describe her as a mentor who invests deeply in their success.

There is an inherent comfort that the agency feels with Ali. She’s someone the team looks up to, seeks advice from, and—above all—respects. She genuinely cares about each person and makes an effort to find time for them, no matter how busy things get. When she’s able to shift focus to giving feedback or direction, she’s respectful and thoughtful—never judgmental—making it easy for others to learn and grow from the experience. Ali’s ability to stay positive under pressure helps the team navigate even the most challenging projects with calm and clarity.

She brings people back to the bigger picture and always helps refocus energy toward creative solutions that still feel true to the team's intentions for the work. This level of care and resilience has made her a trusted source of guidance and a steadying presence on our more collaborative projects—where camaraderie and alignment are paramount. Every team member who has had the opportunity to work with Ali has described their experience as feeling uplifted, more confident, and better equipped—a true reflection of her leadership and the impact she has on the team.”

— KILE BREKKE
CREATIVE DIRECTOR + PARTNER, ALLIS STUDIO