With over a decade spent creating identities, campaigns, and experiential design for global names like Live Nation, Soho House, Rosewood, Virgin, Selfridges, Clase Azul México, Auberge Resorts, and IHG Hotels & Resorts’ Regent, Six Senses, and Kimpton collections, I’ve had the privilege of shaping some of today’s most coveted hospitality, cultural and lifestyle brands.

My career has taken me from communications in the contemporary art world—representing cultural luminaries such as Barbara Kruger and Cindy Sherman, and international art fairs like Art Basel Hong Kong—to award-winning agencies and in-house creative teams, developing packaging and environmental design for household CPG brands by Diageo, Unilever and L’Oréal’s Luxe Division.

Venturing into editorial, I’ve consulted for Assouline and led the launch of a number of independent print publications worldwide. And within hospitality, I’ve developed brand identities and art directed for highly anticipated hotel, resort, and restaurant openings for Sydell Group, SingleThread, Hilton’s Curio and NoMad collections, and Marriott’s Autograph, Sheraton, and The Luxury Collection.

This breadth of experience has shaped my multidimensional approach to creative conception, direction, and production across disciplines, while cultivating cross-industry expertise spanning hospitality, entertainment and events, fine art, real estate, food and beverage, fashion, homeware, and beauty and wellness.

A storyteller at heart, with a keen sense for both nuanced luxury and playful intrigue, I bring a strategic, culturally attuned lens to my work—building immersive brand worlds that are timeless, distinctly relevant, and emotionally resonant.

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