
The Heart & Soil of Somerset
Rewilding Soho House’s natural therapies brand, Cowshed’s 150+ product home, hair, body and skincare range was ripe for its first packaging redesign since launching over twenty years ago. Returning to its roots as the original organic spa brand from the heart and soil of Somerset, the new look infuses refreshed typography with botanical illustrations of the formulas’ hero ingredients—the plants once handpicked from the garden at Babington House, blended together in the nearby old cowshed.
Product Packaging | Retail & Spa
Soho House & Co.
Belinda White; Ruth Costello; Lauren Rowe
Spinach
Packaging Design; Art Direction; Print/Prod.
Category
In-House
Team
Agency
Scope
Illustration: Katie Scott
Photography: Joss McKinley; Toby Mitchell

(Body + Home)
(Skincare)
(Sleepy)
(Mother + Baby)