Reawaken What’s Sacred

After a decade of stillness, the eagerly awaited reawakening of Kona Village effortlessly merges the 'barefoot hideaway' spirit of the historic resort with Rosewood’s hallmark quiet luxury. This relaunch campaign speaks to both the nostalgic homecoming of the Village’s lo-fi roots and Rosewood’s A Sense of Place® philosophy, whilst honoring the ancient values of the land and its people—bringing timeless traditions of a sacred past into a refined future.

Category
Location
Client
Agency
Scope

Hospitality | Resort
Big Island, Hawaiʻi
Rosewood Hotels & Resorts
Allis Studio (Kile Brekke; Maddie Black; Jordenn Bailey)
Campaign Concept + Art Direction; Editorial; Print/Prod.

Photography: Shane McCauley (lifestyle); Douglas Friedman & Noe DeWitt (product)

(Archival Imagery: The Original Resort)

Images courtesy of Emerson Collective and Kennedy Wilson

(Relaunch Campaign Shoot)

(Print Editorial)

(Digital Assets)

(Gifting + Retail)

(Creative Consultation for Assouline)

(35mm Film Postcard Collection)

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